1939 – 1965
1939 – The Second World War is another difficult time for the company. As a consequence of Swiss mobilisation, many employees are drafted into military service. Furthermore, new import regulations for raw aterials severely limit the Swiss chocolate market. Production is just barely maintained.
1946 – Thanks to the significant economic recovery at the end of the Second World War the situation is also
improved for Chocolat Frey. In 1946, the idea to look for a partner is floated on the board of directors for the first
1950 – Chocolat Frey AG is taken over by MIGROS. It is the oldest acquired company of the MIGROS Group.
1962 – Due to the large demand for the chocolate from Aarau the plant in Telli becomes too small. That’s why the factory is extended and modernised.
1965 – Jowa AG, MIGROS’ own chocolate factory, which was founded in 1931 in Wald, Zürich as Jonatal AG and later relocated to Meilen, is moved again to Buchs / Aargau. In the early 60s, MIGROS built one of the most
state-of-the-art factories for chocolate, confectionery and sweets there.